Are you looking for the best self-serve ad networks to automate your sales and streamline your marketing efforts? If so, you’ve come to the right place. In this article, we’ll dive into the details of self-serve ad networks and how they can help your business achieve its advertising goals.
With online traffic at an all-time high, there are numerous self-serve digital platforms available that offer cost-effective advertising opportunities. However, deciding which platform to invest in can be overwhelming, given the variety of options. That’s why we’ve prepared this guide to help you understand the different self-serve advertising networks, their benefits, and how they can fit into your business strategy.
What Are Self-Serve Ad Networks?
Self-serve ad networks are digital advertising platforms that allow marketers to launch, manage, and optimize ad campaigns without the need for a dedicated sales team or third-party involvement. These platforms provide detailed reporting and enable businesses to target specific audiences with precision.
Examples of popular self-serve ad networks include Facebook Ads, Twitter Ads, Google AdWords, and Snapchat Ad Manager. These platforms empower advertisers to reach their ideal customers at scale and optimize their ad spend to achieve better results. The shift towards self-serve platforms represents a growing trend in digital advertising, allowing marketers to have greater control over their ad campaigns.
Benefits of Self-Serve Ad Networks
Self-serve ad platforms have gained traction due to their flexibility and cost-effectiveness, making them essential tools for modern marketers. Here are some key benefits:
- 24/7 Access to Advertising Platforms
Advertisers can manage their campaigns at any time, providing the flexibility to make adjustments on the go. - Cost and Time Savings
Self-serve platforms eliminate the need for middlemen, enabling advertisers to save both time and money, which are crucial resources for any business. - Increased Control and Customization
Advertisers can tailor their campaigns to better reach their target audience, leading to more efficient ad spending and higher ROI. - Prototyping for Future Campaigns
Self-serve ad networks can serve as valuable testing grounds for new initiatives, helping marketers refine their strategies before scaling up. - Scalability
These platforms allow businesses to easily scale their ad campaigns up or down based on budget and performance, making them ideal for companies of all sizes.
Why Self-Serve Ad Networks Are the Future of Advertising
As digital marketing continues to evolve, the demand for platforms that provide flexibility, transparency, and efficiency is growing. Self-serve ad networks address these needs by allowing advertisers to manage every aspect of their campaigns, from budgeting and targeting to performance tracking. This hands-on approach enables businesses to make data-driven decisions and respond quickly to changes in market conditions.
List of Best Self Service Ad Networks
Here is a list of top Self Service Ad Networks for 2024 & 2025
- Adsterra
- InMobi
- Entravision
- Double Via Latam
- AdLib DSP
- MAAS powered by Affle
- ClickAdilla
- Zoomd
- Smadex
- AdsCompass
- Start.io
- Clickadu
- Smaato
1. Adsterra
Adsterra is a well-known ad network with a Partner Care philosophy that serves over 30 billion ad impressions per month globally (70% of traffic is mobile). There are around 18K direct publishers and 12K brands, affiliates, media agencies, and ad networks working in major and non-mainstream sectors. Advertisers can choose between working with a personal manager or using a simple self-service platform with automatic onboarding and live chat support.
With their easy-to-use advanced traffic solutions and the greatest team in the industry, Adsterra helps advertisers fulfil their KPIs and boost ROI, while publishers obtain the highest eCPM.They take significant steps to detect, prevent, and combat fraud and scams. Before approval, each website and campaign is extensively reviewed using their own in-house security software, dependable third-party solutions, and a human assessment.
For Publishers
With Adsterra, you can monetise any traffic, from a small blog to APK files or social traffic. You don’t even need a website to start profiting from display ads. AI algorithms will select the most competitive CPM rates as well as the most appropriate ad content.
- Quick approval and a simple start
- Payouts are made on a regular basis, with a $5 minimum withdrawal.
- Earn extra m
- Extra money with the Referral Program
For Advertisers
Adsterra is a robust ad platform that caters to brands, agencies, solo marketers, and media buyers. With over 20 targeting options, you can deliver your adverts to the most relevant audiences. Gain access to high-quality CPM, CPC, and CPA traffic from over 20,000 direct publishers.
- Real traffic that converts
- Ad formats with high CTRs (up to 30%)
- Excellent assistance and management
2. InMobi
InMobi is a market leader in marketing and monetization technology. It is a trustworthy and transparent technology partner for marketers, content creators, and organisations of all sizes, thanks to its strong knowledge and unparalleled reach in mobile. ​InMobi’s objective is to assist its customers grow by engaging their audiences and creating meaningful connections.
Moreover, Its linked businesses – Glance, an unconsolidated subsidiary that provides a lock screen-based content discovery platform, and Roposo, a video platform – assist InMobi in creating new content and commerce experiences in a world of connected devices. ​InMobi is based in Singapore, but it also has offices in New York, Chicago, Kansas City, Los Angeles, Delhi, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Mumbai, Beijing,Jakarta, Tokyo, London, and Dubai.
For Publishers
Publishers may increase engagement and income with HD video and native ads built on native technologies using InMobi. This contains apps for both gaming and non-gaming purposes. Buffer-free and HD videos have higher completion rates and engagement.
For Advertisers
Advertisers can utilise InMobi to gain consumers and drive app instals. Mobile advertising can choose from a variety of targeting options, including:
Lookalike identification, Appographic profiling, Demographics, Location, Interest, Context, and Behaviour.Advertisers can remarket to mobile consumers at various periods of their lives depending on persona, context, and product affinity. Advertisers can utilise remarketing to increase in-app purchases, persuade users to sign up, and re-engage dormant users. Campaigns can also be tailored using InMobi’s capabilities.
myAppFree is a performance-based advertising platform that meets the demands of both advertisers and publishers. It provides exclusive traffic sources and placements, such as over 40 million Sony Xperia smartphones, myAppFree powered apps, SDK, and smart notifications.MyAppFree can give high quality mobile traffic to mobile apps and games all over the world thanks to its proprietary technology and premium partners, providing ideal solutions for developers, brands, agencies, and ad networks to grow their businesses.
For Publishers
- Direct, discreet, and long-term offers with significant rewards to best monetize traffic.
- A personal “Universal Platform” account to handle available offers and free tools like “Tracey” to check links and campaigns.
- API integration for fast and consistent delivery of the greatest mobile working offers on the global market.
- Smooth invoice and payment system for secure payments and on-time final numbers.
For Advertisers
- High-retention active users from reputable sources, such as direct global placements on Sony smartphones, smart notifications, native assets, dependable SDKs, and more.
- The most recent tracking technologies and anti-fraud techniques to ensure maximum security.
- Performance-based solutions (such as CPI, CPC, and CPA) can help you fulfil your own KPIs and marketing objectives for user acquisition and revenue.
- A high level of campaign customization and delivery optimization to maximise results with complete control over the traffic sources.
3. Entravision
Entravision is a global media firm that uses content and technology to connect people. As a global team, they collaborate with global advertisers and continue to develop products used by leading advertisers globally. It is a marketing technology firm that focuses on mobile apps and performance. The global leader in tailored strategic marketing for mobile apps, ad-tech firms, and brands. Their performance solutions achieve growth objectives by delivering outcomes.
Entravision’s mobile growth professionals have many years of experience and are dedicated to creating success for their clients.Their omnichannel portfolio comprises, among other things, social media, media purchasing, programmatic, branding, and CTV, all of which aim to increase app user acquisition and engagement.
Entravision provides a smart solution to improve CPI and CPA, with a dedicated interdisciplinary team overseeing and optimising inventory to achieve the highest possible user quality.Performance and large-scale fixed costs are synonymous with entravision. From the click to the action, they provide complete transparency. IdeaÂfor new advertisers searching for results with a set budget and who need to expand volume quickly.
4.ÂDouble via Latam
Doble Via Latam was founded in 2004 with VAS services, and in 2011, in response to the needs of advertisers, we launched a mobile advertising business. They have extensive international experience in the mobile and video advertising industries.
 They address the needs of all our customers by supporting over 50 platforms and 3000 applications.They collaborate with carriers, brands, agencies, and developers to recruit and keep customers who rely on them.They have access to the most exclusive market offers. Aside from having its own traffic, which distinguishes them, they collaborate with the industry’s most well-known RTB, allowing us access to the quantities necessary by its customers.
They have a global network that allows them to always anticipate their customers’ supply and demand demands.They have access to the most exclusive market offers. Aside from having its own traffic, which distinguishes them, they collaborate with the industry’s most well-known RTB, allowing oneself access to the quantities necessary by its customers.
5. AdLib DSP
Everyone can benefit from AdLib’s premium DSP. Reach out to your target audience through the world’s most popular websites, apps, and streaming platforms. There are no contracts. There are no minimums.Most marketers struggle to gain access to premium programmatic advertising networks due to high entry barriers and complications that need a significant amount of your time and money.
AdLib eliminates these restrictions and complications, allowing you to effortlessly build up and deploy successful programmatic campaigns across all media.Everyone can benefit from AdLib’s premium DSP. Reach out to your target audience through the world’s most popular websites, apps, and streaming platforms. There are no contracts. There are no minimums.
Most marketers struggle to gain access to premium programmatic advertising networks due to high entry barriers and complications that need a significant amount of your time and money.AdLib eliminates these restrictions and complications, allowing you to effortlessly build up and deploy successful programmatic campaigns across all media.
6. MAAS powered by affle
MASS is one of the best self service Ad Networks that provide powerful technology solutions that change the way organisations see user acquisition and propel your app’s growth to new heights. They are a unified audience platform that enables mobile advertisers to acquire high-quality consumers at scale by utilising directly integrated publishers, programmatic platforms, and relevant app recommendations. They enable publishers and advertisers throughout the ecosystem to create additional growth by linking them with modern-day customers, resulting in sky-high profitability.
 Their team of app marketing and programmatic professionals will guide your company through the ad-tech maze with best-in-class solutions that will help your app thrive.We use cutting-edge technology and science to create genuine connections with customers across their journeys, increasing conversion, engagement, and acquisition.
7. ClickAdilla
ClickAdilla is a high-tech self-serve ad network platform with anti-fraud and anti-spam algorithms that generates quality traffic. Advertisers and publishers can use the network’s services.
Creating an ad campaign requires simply a few clicks – a user-friendly personal account is highly intuitive, campaign moderation takes up to 10 minutes, and the support team is available 24 hours a day, seven days a week to resolve any concerns.Every day, ClickAdilla delivers approximately 4,5 BLN impressions to its users across 240+ GEOs, including Tier1. Every day, we deliver traffic to over 15,000 clients.
For Advertisers
- Personal accounts are offered in five languages: EN, ES, DE, RU, and JP.
- 13+ advertisement formats;
- Over 4.5 billion users each day in 240+ countries;
- Premium traffic across all major verticals, including both adult and mainstream traffic;
- There are several ways to buy traffic: self-serve, API, RTB, and XML.
For publishers:
- Individual pricing
- Payments are made twice a week
- Controlling the frequency of impressions
- Scripts that are unique
- Format combinations that are profitable.
8. Zoomd
Zoomd is a publicly traded company on the Toronto Stock Exchange Ventures with global offices in Canada, Brazil, South Korea, Singapore, Israel, Mexico, and Bulgaria.
Zoomd is committed to assisting advertisers and publishers in meeting their key performance indicators (KPIs) by providing a unique, performance-based advertising platform. The Company’s User Acquisition platform aggregates over 600 media sources, including Google, Facebook, TikTok, Samsung premium inventory, and many more, into a single dashboard.
Zoomd’s new self-served, licence-based, SaaS model of the user acquisition platform enables advertisers of all sizes to easily access, administer, and analyse all user acquisition campaigns from a single dashboard. The new platform’s primary goal is to help advertisers spend their advertising money more efficiently and effectively. The network advertises on a variety of premium media channels, including Facebook, TikTok, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google, with each channel already including built-in methods to avoid ad fraud.
Campaigns across all channels can be handled clearly on the single dashboard, removing the need for advertisers to manage campaign operations independently for each media channel, potentially saving time and money. Furthermore, the platform gives advertisers insight into the whole ad purchasing and placement process for all media channels and optimises it by delivering suggestions and automated guidelines on how to reallocate money based on campaign performance.
9. Samdex
Entravision owns Smadex, a worldwide media company committed to engaging audiences through content and technology. As a global team, they collaborate with global advertisers and continue to develop products used by leading advertisers worldwide.Smadex’s data-driven programmatic platform gives audience analytics on the go, allowing you to optimise your campaigns by focusing on bringing in the correct users.
You improve reach and flexibility with Smadex. To increase conversion, user acquisition, and engagement, run AI-powered programmatic campaigns across channels, formats, geos, and business verticals. In addition, For brands, the consequences of attribution fraud can be costly and serious. They take the type of traffic that passes through Smadex’s pipelines very seriously. Their publishing partners collaborate with them to ensure the safety of traffic, while they regulate each impression with their validation partners.
Smadex’s programmatic solution enables marketers to reach millions of people worldwide by offering:
- Collaborations with leading ad exchanges.
- Integrations with top data, brand safety, and anti-fraud partners to assure the compliance, size, and efficacy of their campaigns.
- For managed and self-served clients, a cutting-edge platform with app-level reporting.
Smadex’s strong dedication to industry openness, brand safety, and fraud prevention has earned them widespread acclaim. Smadex was recently recognised by measurement company Kochava as the best-in-class DSP for fraud-free instals, as well as receiving IAB Gold Standard Certification and the Good Practice Principles from industry-owned media auditor ABC.
10. AdsCompass
AdsCompass is a global ad network that allows webmasters, marketers, media buyers, and ad networks to collaborate in a mutually advantageous manner.With Ad Exchange and Self-Serve Platform, they offer all of its partners a variety of ways to collaborate.They currently deal with over 200 GEOs that are focused on the most popular ad types: Push, In-page, Native, Pop, and Calendar.You can buy traffic directly from AdsCompass using SSP.Â
They give flexible targeting options for your campaign based on geos (ISP names and providers), operating systems (OS), and browsers (with the option for versions targeting). With a minimum deposit of $50, Adscompass can give you traffic from direct publishers as well as push traffic from its own subscriber network.
Features
- Self-Serve Platform
- High-quality traffic
- Great number of direct publishers
- Accurate Ad targeting
- Minimum deposit is $50
11. Start.io
Start.io is a mobile marketing and audience platform that enables mobile app developers and marketers to leverage AI-powered technologies to improve the efficiency, effectiveness, and precision of mobile marketing and audience targeting. Our Platform generates accurate audiences at scale by leveraging over 30 billion events per day. Our end-to-end, integrated platform enables mobile app developers to handle monetization difficulties by providing scalable mobile audience growth and media buying for advertisers.
For Publishers
Start.io provides monetization solutions for mobile publishers, allowing them to earn large eCPMs. For publishers, various account settings are offered to maximise revenue. Publishers can do this on their own or with the assistance of dedicated account managers.
A Partners Platform provides publishers with immediate access to offline marketing, allowing them to get started quickly. Start.io supports development tools and engines such as Android, iOS, Unity, and Cordova. A publisher dashboard pulls down revenue data into the following metrics:
- eCPM
- By app
- Country by country
For Advertisers
For advertising, Start.io identifies users who are interested in each unique product. They employ programmatic targeting, smart data, and other innovative methods to target important web users.They feature a self-service platform for building and launching mobile campaigns quickly and efficiently. In addition, they provide a managed platform for large-scale advertising.
Other characteristics include:
- Native advertising units
- Complete data insights
- Animated and interactive Ads
12. Clickadu
Clickadu is a multi-format advertising network with a presence in over 240 countries. Their goal is to give both advertisers and publishers a Self-Serve Platform for initiating, administering, analysing, and monetizing campaigns, as well as maximising income. They are continually creating new tools for more efficient work.
For Advertisers
- Every day, direct publishers receive 4 billion impressions from all around the world.
- There are seven different types of advertising formats: banners, popunders, in-page pushes, instant texts, video pre-rolls, and SKIMs.
- A cutting-edge Multi-DC platform that reduces inconsistencies.
- Platform for SSPs to provide campaign transparency and automation
- Narrow your search (state, city, mobile ISP, OS type/version, browser version/language, and so on).
- Filters for bots and fraud
For Publishers
- CPMs of up to $4
- Clean feed (we’re working on it with our policy constraints and multiple levels of monetization).
- Fill rate of 100%
- Weekly payments with no hold through PayPal, Webmoney, Paxum, and Wire Transfer
- Referral programme that pays you up to 5% of the money generated by publishers that sign up through your referral link.
13. Smaato
Smaato’s digital ad tech platform is an all-in-one omni-channel monetization solution, self-serve monetization solution, and free ad server. Smaato gives publishers unprecedented control over monetization. Publishers can provide their own data and manage all inventory in one location. Marketers gain access to the highest-quality inventory, allowing them to reach consumers worldwide and on any device. Smaato is headquartered in San Francisco and is a subsidiary of Verve Group, a Media and Games Invest (MGI) company with offices in Hamburg, New York, Beijing, and Singapore.
For Publishers
Publishers who use Smaato have access to the Smaato Publisher Platform (SPX), which includes a wide range of targeting features and functionality that allows them to optimise their mobile properties in one place. Publishers can use this omnichannel ad platform to do the following:
- Private marketplace transactions and favoured deals
- Run internal advertisements
- Multiple rules should be used to allocate traffic.
- All essential metrics, including CTR, fill rate, and more, are available through a single console.
- Select from a variety of configurable integration options.
- Gain access to over 450 demand partners globally.
- Manage complete pricing control
- Get SDK mediation
- Use the reporting API.
For Advertisers
The SDX connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers via the Smaato Demand Platform (SDX). The platform enables these demand partners to buy omnichannel inventory precisely and target customers based on the following variables:
- App
- Country
- Type of connection
- OS
- ID of the device
- Adspace
- Format of advertisement
- The data centre
- Publisher
- GPS information
To Sum Up
In a Nutshell, Self-serve advertising is a medium that enables an advertiser to establish campaign requirements and purchase digital ad inventory without dealing with a sales representative or a publisher.
However, when it comes to self service ad networks, the options are numerous, which mean that one may discover their ideal solution. Before you join any network, be sure it meets your goals. We have compiled a list of the best self service ad networks for you. You can now choose the one that best meets your requirements.
Frequently Asked Questions (FAQs)
What is a self-serve ad network?
A self-serve ad network is a digital platform that allows advertisers to create, manage, and optimize their ad campaigns independently, without needing to go through a sales team.
How do self-serve ad networks save money?
By eliminating intermediaries and allowing advertisers to manage their campaigns directly, self-serve ad networks reduce costs associated with hiring external agencies or sales teams.
Are self-serve ad networks suitable for small businesses?
Yes, self-serve ad networks are ideal for small businesses because they provide flexibility and control over advertising budgets, allowing businesses to scale campaigns based on performance.
What are some examples of popular self-serve ad networks?
Common examples include Facebook Ads, Google AdWords, Twitter Ads, and Snapchat Ad Manager, which allow advertisers to reach a large and diverse audience.
How can I choose the right self-serve ad network for my business?
Consider factors such as your target audience, budget, campaign goals, and the platform’s features to determine which self-serve ad network best meets your advertising needs.
