If you’ve been involved in affiliate marketing, you’ve probably come across ad networks. But if you’re new to the concept, keep reading—this article will explain what ad networks are and why they’re essential for promoting your services.
We’ll also dive into the different cost models, targeting options, and platforms you can use to maximize your campaigns. Rather than focusing on how advertisers and publishers use ad networks for brand promotion, we’ll emphasize how they can help affiliates drive traffic to offers like email submissions, sweepstakes, or new user registrations.
What is an Ad Network?
An ad network acts as a marketplace connecting advertisers with publishers. These platforms help marketers place ads across various websites and mobile platforms while allowing publishers to monetize their available ad space by matching it with advertiser needs.
While you may think of Google Ads or Facebook Ads as the giants in this space—they accounted for 34% of the ad revenue market in 2020—many other ad networks are available, offering a range of opportunities for advertisers.
Why Do You Need an Ad Network?
Ad networks act as intermediaries between advertisers and publishers, helping to fill unsold ad inventory and distribute it to relevant advertisers. By using modern technology like real-time bidding (RTB), ad networks can target consumers based on location, interests, habits, and more.
For advertisers, this means better precision and efficiency in reaching the right audience. For publishers, ad networks provide tools to track performance, maximize ad revenue, and make use of unsold inventory.
Choosing the Right Ad Network
Selecting the right ad network for your campaigns can be challenging, as the number of available networks has grown exponentially. Here are a few key factors to consider:
- Marketing Strategies: Does the network align with your advertising goals?
- Target Location: Can you target specific geographies or demographics?
- Publisher List: What sites does the network cover?
- Metrics and Tracking: Does it offer robust reporting tools?
The right network will offer you full control over placements, targeting, and budget, making it easier to run cost-effective campaigns.
Key Targeting Options
Ad networks offer a variety of targeting options, which makes them ideal for affiliate marketers. Here are some key targeting features:
- GEO (Location)
- Platform and Device
- Keywords and Interests
- Age and Gender
- Retargeting
- Categories and Audience Segments
These options allow you to narrow down your audience and fine-tune campaigns, ensuring that your ads reach the right people at the right time.
Best AD Networks for Advertisers In 2024:
Here is our list of the 15+ Best AD Networks for Advertisers in 2024 and 2025.
- Push.House
- Click Adu
- Primis
- Twinred
- Click Adilla
- Traffic Ads
- Tiktok Ads
- Snapchat Ads
- Twitter Business
- Microsoft Ads
- Ad Spy Glass
- Amazon Ads
- Adroll
- Sxm Media
- GalaKsion
1.ÂPush.House:
Push.House is one of the best ad networks so far! It is basically a Push Notification Ad Network and it was founded in 2018. It is based in Ukraine and has super-amazing features to bring to the table. Push House is surely the best option when you wish to get your website monetized.
It is due to the fact that it offers high-quality features to its users. Â With Push House, there is quite a list of countries that enjoy the services and more than 120 countries are part of this list. Not only that, the payment methods used in Push.House allow everyone from every country to use it, as most of them are available in any place of the world!
Push House keeps improving the quality and number of its features every month. This is exactly why it has gained immense respect in a very short time. It has more than 30 million active subscribers and comes with 600 thousand clicks, 300 million impressions per day and much more!
The payment methods that are included are Web Money, Bitcoin, USDT, Ethereum, VISA/Master Card, 4×4.io, Capitalist, CoinPayments. It offers multiple ad formats too like Classic Push and In-Page Push. You can set up your first ad campaign very quickly as Push.House does not require anything to sign up.
2. Click Adu:
A publisher’s promotion network called Click Adu oversees approximately 4 billion daily ad impressions. 3.6 million of them actually make a purchase of the good or service. The company offers a wide range of ad styles for computers and cellphones, including Pop Under, video promotions, and pennant ads.
Click Adu can be your best option if your website or app only receives a limited amount of user traffic. They accept a variety of payment methods, including wire transfers, PayPal, Web Money, and Paxum. On its website, the typical CPMs for all the various advertisement designs are listed. In order to see how Click Adu can benefit you, check them out.
3. Primis:
A video promotion unit called Primis provides video ad network capabilities. With perfect timing and the greatest ad locations, they deliver enticing video promotions to customers, boosting RPMs and customer satisfaction. Their native ad unit is completely flexible to fit inside your website and does everything.
You can deliver customers with an elective ad design they appreciate and get big advertisement incomes by using video promotions with Primis. Primis sees itself as the guarantor of the media marketing industry’s most customer-focused standards. The ad network is secure for use and defends clients from fraud.
4. Twinred:
Having high-quality adult traffic, Twin Red is a self-service, open RTB, real-time RTB adult ad network. Affiliates can use the network’s sophisticated targeting features and bid on premium ad inventory in a range of formats. Utilize the extensive macros offered to track every detail of your campaign and determine which locations are most effective for your offers.
Along with native advertisements, Twin Red is one of the only ad networks to offer popunder and interstitial ads, which provide outstanding ROI and conversion rates across a variety of well-liked verticals.
5. Click Adilla:
A high-performance advertising network called Click adilla can help your campaigns succeed. The international self-serve network ad network with headquarters in Dublin boasts a strong SSP, a wide range of targeting possibilities, and a ton of high-quality, exclusive traffic sources that will give your marketing campaigns a huge boost.
Click adilla boasts some outstanding statistics, including 13 well-liked ad styles, 4.5 billion daily users, and traffic in more than 240 different geos. They are a well-known ad network with great conversion rates in well-liked industries like adult, app downloads, desktop downloads, e-commerce, and games.
The leading ad tracking systems are fully integrated, and tracking is superb. It’s time to give Click adilla a try if you want to increase clicks to your adult, gambling, dating, and sweepstakes offers and want to reach a global audience of adult or mainstream traffic in over 240+ Geos.
Smart pricing, high-quality traffic at low prices, and detailed reporting stats are just a few of the reasons to join this high-performance ad network.
6. Traffic Ads:
A self-serve adult ad network and exchange, Traffic Stars serves over 3 billion daily ad impressions. Advertisers can purchase premium traffic in real-time from a global inventory of top-notch publishers.
The business is big on data, concerned about security, and use cutting-edge ad tech to create a variety of ad formats that will show your offerings to interested users. Utilize high-quality placements to target specific traffic sources, and examine real-time statistics to determine which ad spaces and targeting options are working the best.
Utilize the smart targeting and pricing choices to decrease costs while getting thorough statistics on your ROI and CPA goals. Traffic Stars also provides automatic campaign optimization using Artificial Neural Network algorithms, allowing you to focus more time on organizing your upcoming promotion.
7. Tiktok Ads:
Since September, TikTok has had over 1 billion users. TikTok advertisements can now be seen by an estimated 825 million adults (18+) worldwide. There are many different types of advertisements available on the site, including in-feed ads, picture ads, video ads, spark ads, pangle ads, carousel ads, top view ads, branded hashtag challenges, and branded effects (branded stickers and filters).
TikTok provides advertisers with a straightforward 4-step process to post an ad on their site. The fundamental phases are choosing your audience and your aim. You then need to input your budget. You must design your advertisement as the final step before your commercial is complete.
8. Snapchat Ads:
Advertisers who wish to reach the millennial age frequently use Snapchat Ads. This younger age group uses Snapchat the most frequently. Ads can be targeted based on preferences, actions, location, and other factors. Connect with those who are promoting the new attitudes and principles that are transforming the world.
There are approximately 319 million users in the addressable market for Snapchat Ads. These users are constantly online. Besides that, Snapchat would aid in the expansion of your business among millennials and Generation Z since it reaches around 75% of them. There is no greater platform for developing a brand for young people than Snapchat. With kids, your promotions could soar.
9. Twitter Business:
On their platform, Twitter Business offers more than 20 different product possibilities to display your tailored advertisement. The following are some of the most important adoptions on Twitter.
- Promoted Ads
- Follower Ads
- Twitter Amplify
- Twitter Live
- Polls
- Twitter Takeover
- Branded Hashtags
- Branded Notification
Twitter is a website with a large user base. Twitter is the ideal social media platform for brands to establish a presence and promote their goods and services.
10. Microsoft Ads:
With 400 million monthly searches on Microsoft and partner websites, Microsoft Ads can reach up to 41 million customers. It includes 15 distinct advertising tools that might be quite useful in enhancing the advertising strategy.
If you’re already working hard on Google Ads and Facebook Ads, you may extend that work to Microsoft Advertising by delegating the difficult tasks to the import tools. As a result, you may spend less time and attention on routine social media marketing methods and concentrate on business outcomes.
11. Ad Spy Glass:
If you’ve been considering increasing your website revenue, you should research ad mediation platforms. Ad Spy glass is one such platform.  A tool for mediation and management called Ad Spy glass links publishers with several ad networks.
It assesses advertising rates automatically and then shows the ad with the best CPM offer. As a result, you may optimize your potential for traffic and get the greatest prices for your advertising space. Ad Spy glass works with a number of advertising networks, including Ad cash, Ad maven, Propeller Ads, Pop Cash, Zero Park, and others.
Additionally, Ad Spy glass allows you total control over your ad inventory, enabling you to quickly modify and improve your advertising as necessary. You may also be confident that you are getting the most recent features and options because the platform is always being improved.
However, marketers are not the platform’s intended audience. You must register with Traforama, Ad Spy glass’s counterpart, if you want to work with any of the publishers within it. Why then wait? Become a member of Ad Spy glass today to start maximizing your traffic!
12. Amazon Ads:
A total of more than 300 million active accounts are available to Amazon Ads. They now have a thorough understanding of how consumers perceive the products and brands they discover, explore, and purchase online.
They provide products, brands, and display sponsorships, among other services. In addition, they provide their clients personalized adverts and audio and video advertisements. Advertisers can purchase display, video, and audio ads programmatically through Amazon’s DSP (demand-side platform).
Customers can choose from eight distinct items and seven different services. Amazon Ads are currently operational in 18 different nations, including Australia, Brazil, India, and many others.
13. Adroll:
Adroll is an advertising platform with more than ten years’ worth of data from millions of brands and many billions of consumers. This will eventually assist in identifying the right market for your goods. Additionally, they offer marketing plans that are ideal for your company. When you use these tactics, you’ll get rewarding outcomes.
AdRoll not only produces effective advertisements but also sends automated emails to a specific audience, and a combination of both increases traffic to your website. Additionally, they have a USP in that they target the audience based on changes in their product tastes over time.
14. Sxm Media:
The biggest network for advertising on podcasts in the US is SXM Media. Assume that members of your target audience enjoy various types of podcasts. In such scenario, this ad network provider is ideal for your product since it allows you to reach approximately 55 million podcast listeners.
On their platforms, they provide a number of adoptions, including streaming audio, video, dynamic audio, and sequential audio. The finest part of SXM Media is now here: Podcast Ads, where they provide audience-based buying, contextual alignment, branded content, and exclusive show chances.
15. Galaksion:
Galaksion is an international ad network that was established in 2014 and offers publishers and advertisers in more than 190 countries global advertising solutions. To help you advance your campaigns, the Latvian ad network provides wide targeting options and highly customized campaign management.
For affiliates in the mobile apps and games, utilities, gaming, gambling, service APPs, finance, and e-commerce verticals, Galaksion is ideal. Additionally, you’ll be able to acquire a significant amount of direct traffic to your offers from select network publishers with a huge volume of conversion-proven impressions (over 30 billion per month).
In order to ensure that your advertising budget never exceeds the cost per acquisition, they also provide the intriguing CPA pricing model.
As a result, you’ll never pay for anything other than conversions and may calculate your ad spend depending on your CPA objective. You can utilize the platform’s suggested rates if you are unclear of the cost per conversion.  For all of your advertising needs, the network includes a ton of unique tracking sources and intelligent targeting.
Conclusion
Ad networks provide a crucial link between advertisers and publishers, helping you drive traffic, boost conversions, and fine-tune your targeting efforts. With the right strategy, ad networks can offer high-quality traffic and cost-effective advertising options.
Frequently Asked Questions (FAQs)
What is an ad network?
An ad network is a platform that connects advertisers with publishers, enabling advertisers to place ads across various websites and mobile platforms.
Why should I use an ad network?
Ad networks offer targeted advertising, efficient ad placement, and real-time data analysis to optimize campaigns and increase conversions.
What are common targeting options in ad networks?
Targeting options include location (GEO), platform, device, age, gender, interests, and retargeting.
Can I track the performance of my ads through ad networks?
Yes, ad networks provide reporting tools that allow you to track clicks, impressions, conversions, and other key metrics.
Are ad networks only for big companies like Google and Facebook?
No, while Google and Facebook dominate the market, there are many other ad networks available, offering a variety of advertising solutions for businesses of all sizes.
