The global soccer industry continues to explode in 2026—driven by massive fan engagement, rising demand for team merchandise, and a booming online sports retail market. For bloggers, influencers, and niche website owners, this growth presents a powerful opportunity to earn significant income through affiliate partnerships. But with so many brands competing for attention, choosing the best soccer affiliate programs in 2026 can make the difference between average earnings and truly game-changing commissions.
Whether you run a soccer training blog, a fan page dedicated to your favorite club, or a gear-review channel, the right affiliate program can help you monetize your audience with products they genuinely love—cleats, jerseys, balls, team kits, and more. In this guide, we break down the top programs, what they offer, and how they stack up, so you can start scoring real profit from the world’s most popular sport.
What Is a Soccer Affiliate Program?
A soccer affiliate program is a partnership where brands, retailers, or sports companies pay you a commission for promoting their soccer products. When you share a special tracking link on your website, blog, YouTube channel, or social media, you earn money each time someone clicks your link and makes a purchase.
These products can include:
- Soccer cleats and footwear
- Jerseys, fan kits, and licensed team merchandise
- Training equipment and accessories
- Performance gear and sportswear
- Soccer balls, coaching tools, and more
Affiliate programs allow soccer creators, influencers, and publishers to monetize their audience without needing to sell or ship products themselves. The brand handles the inventory, customer service, and delivery — you simply focus on promoting products that your audience already loves.
In short, a soccer affiliate program makes it possible to turn your passion for the sport into a reliable income stream by connecting fans with gear they actually want.
Benefits of Promoting Soccer Affiliate Products
Promoting soccer affiliate products is one of the most profitable ways to earn online, as the global soccer market continues to grow and fans consistently buy new gear, jerseys, and accessories. With the rising popularity of soccer affiliate marketing and dozens of high-paying options in the best soccer affiliate programs, creators can earn steady commissions year-round by targeting a passionate and loyal audience.
- High Year-Round Demand: Soccer is a global sport with constant interest, ensuring ongoing traffic and sales opportunities.
- Evergreen Product Market: Soccer gear and apparel stay relevant every season, giving you steady content ideas and promotion opportunities.
- Strong Fan Loyalty: Fans are emotionally invested in their favorite teams and players, which leads to higher purchase intent and strong conversion rates.
- Wide Product Variety: From cleats and jerseys to training gear and accessories, affiliates can promote a broad range of items to different audience segments.
- Competitive Commission Rates: Many soccer brands offer attractive commissions, especially on premium products like professional cleats and official team kits.
- Seasonal Sales Boost Earnings: Major events like the World Cup, Euros, and league seasons create spikes in merchandise demand, helping affiliates earn more.
- Easy Content Integration: Product reviews, gear comparisons, unboxings, and kit releases naturally fit into soccer-related content, increasing engagement.
- High Trust in Major Brands: Promoting well-known names like Nike, Adidas, Puma, and Fanatics builds instant credibility and improves conversions.
- Suitable for Beginners and Pros: Soccer affiliate programs are simple to join, easy to promote, and scalable as your platform grows.
- Global Audience Reach: Soccer has fans worldwide, allowing affiliates to target large, diverse audiences across multiple regions.
10 Best Soccer Affiliate Programs in 2026
Here are the top soccer affiliate programs offering high commissions, strong brand recognition, and excellent earning potential for marketers in 2026:
- Nike Affiliate Program
- Puma Affiliate Program
- Fanatics Affiliate Program
- Adidas Affiliate Program
- Soccer.com Affiliate Program
- Under Armour Affiliate Program
- SoccerPro Affiliate Program
- SportsDirect Affiliate Program
- Umbro Affiliate Program
- Rakuten Affiliate Network (for Soccer Brands)
1. Nike Affiliate Program
Nike is one of the world’s leading sportswear and equipment brands. Their affiliate program allows marketers to promote Nike’s extensive range of soccer products, including soccer shoes, jerseys, training gear, and casual wear. Nike is globally recognized for its high-quality products and sponsorship of top-tier soccer clubs and players. This makes their affiliate program an attractive option for marketers targeting a global audience of soccer enthusiasts and athletes.
Key Features
- Commission: up to approximately 15% per sale (depending on the region)
- Cookie duration (tracking window): around 7 days for US sales
- Affiliates get access to seasonal promotions, exclusive drops, and new product feeds
- A wide variety of products, including soccer cleats, training wear, fan merchandise, and lifestyle apparel
Pros
- Nike is a well-established global brand, trusted by millions of fans and athletes. This helps affiliates attract customers more easily.
- There is a diverse selection of products ranging from high-performance soccer gear to lifestyle apparel, allowing affiliates to target both players and casual soccer fans.
- Nike offers a relatively high commission rate compared to many other general retailers, which means affiliates can earn more per sale.
- The brand frequently releases new products and seasonal campaigns, which provides affiliates with timely marketing opportunities.
- Nike’s broad appeal to both professional athletes and recreational players ensures that affiliates can target a large audience.
Cons
- The cookie duration of approximately 7 days is relatively short, meaning affiliates need to ensure quick conversions or risk losing out on commissions.
- Nike’s popularity means there is high competition from other affiliates, making it harder to stand out in the marketplace.
- There can be regional restrictions for certain offers, such as better rates being available only in specific countries or for specific products.
- Conversions can drop if the user doesn’t make a purchase quickly after clicking the affiliate link, due to the short cookie window.
- As Nike products are premium-priced, affiliates may experience lower sales volume compared to brands that offer more affordable options.
2. Puma Affiliate Program
Puma is a globally recognized sportswear brand with a strong presence in soccer. Puma sponsors top clubs and players, making its affiliate program a great option for marketers looking to promote high-quality soccer gear. Puma’s affiliate program allows marketers to promote soccer products such as cleats, training apparel, fan gear, and soccer accessories, all of which are popular among soccer fans and athletes.
Key Features
- Commission: around 7% per sale
- Cookie duration: approximately 14 days
- Regular updates to product feeds, with new promotions and seasonal sales available to affiliates
- Provides marketers with a range of soccer products, from footwear to apparel, making it a versatile choice for a variety of content
Pros
- Puma is a trusted brand in soccer and sportswear, and its products are highly regarded by athletes and soccer fans.
- The commission rate of around 7% is competitive, especially for a global brand like Puma.
- Puma’s slightly longer cookie duration (14 days) allows affiliates more time to make sales and earn commissions.
- The brand offers a diverse range of products, from professional soccer footwear to casual fan apparel, giving affiliates a variety of items to promote.
- Puma is generally more affordable than premium brands like Nike, making it attractive to cost-conscious buyers.
Cons
- The commission rate of 7% is lower compared to some other sports brands, potentially resulting in lower earnings per sale.
- Puma’s product range may not be as broad in certain regions, limiting the types of products affiliates can promote.
- Even with Puma’s relatively longer cookie window, competition from other affiliates and brands could affect conversion rates.
- Affiliates may find it challenging to stand out in a crowded market, as Puma is a well-known brand.
- Sales volume can be lower compared to larger brands like Nike, resulting in smaller earnings for affiliates unless they drive high traffic.
3. Fanatics Affiliate Program
Fanatics is one of the largest online retailers of officially licensed sports merchandise, including soccer gear. They offer an extensive range of soccer products, from jerseys and team kits to scarves, hats, and other fan gear. Fanatics’ affiliate program provides an excellent opportunity for marketers who focus on fan merchandise and want to promote officially licensed products from major soccer clubs around the world.
Key Features
- Commission: around 8–10% per sale
- Cookie duration: approximately 7 days
- Affiliates gain access to exclusive promotions and seasonal sales, which help drive conversions
- A wide variety of licensed merchandise, including jerseys, collectibles, and accessories
Pros
- Fanatics offers an extensive selection of official, licensed soccer merchandise, which has a strong appeal among passionate soccer fans.
- The commission rate (8–10%) is higher than many other sports affiliate programs, allowing for greater earning potential.
- Fanatics regularly offers seasonal promotions and sales, which affiliates can use to increase conversions.
- The large inventory of products gives affiliates plenty of options to promote, from jerseys to fan gear and accessories.
- Fanatics has strong brand recognition in the sports merchandise space, making it easier for affiliates to gain customer trust.
Cons
- The short cookie duration (7 days) means affiliates need to act quickly to capture sales before the tracking window expires.
- Fan gear products can be price-sensitive, meaning lower commissions on smaller items such as scarves or hats.
- There’s high competition from other affiliates promoting similar merchandise, making it harder to stand out.
- Sales can fluctuate based on the soccer season or major tournaments, leading to inconsistent earnings.
- Affiliate marketing for fan gear might be less lucrative for marketers who prefer promoting high-end equipment or performance gear.
4. Adidas Affiliate Program
Adidas is one of the biggest and most recognized sports brands in the world, with a strong presence in soccer through its sponsorships of major clubs, national teams, and world-class players. The Adidas affiliate program allows marketers to promote a wide range of soccer products, including cleats, training gear, licensed team kits, and lifestyle apparel. With its global influence and consistent product innovation, Adidas is one of the most attractive affiliate options for soccer-focused content creators.
Key Features
- Commission: around 7–10% per sale
- Cookie duration: approximately 30 days
- Regular product drops, seasonal sales, and exclusive promotions for affiliates
- Wide range of soccer-focused products: cleats, jerseys, balls, apparel, and accessories
Pros
- Adidas is a globally trusted brand with massive recognition in the soccer world.
- High-quality soccer gear and apparel attract both athletes and everyday fans.
- Longer cookie duration (30 days) helps affiliates earn from delayed purchases.
- Commission rates are competitive compared to other major sports brands.
- Frequent releases of new cleats and team kits create continuous promotion opportunities.
Cons
- High competition from other affiliates promoting Adidas products.
- Premium pricing may reduce conversions for budget-conscious buyers.
- Regional product availability may vary, affecting global promotion efforts.
- Some promotions may be limited or region-specific.
- Requires strong, targeted traffic to outperform other major brands like Nike or Puma.
5. Soccer.com Affiliate Program
Soccer.com is a retailer that specializes in soccer equipment, apparel, and gear. It caters to soccer players, coaches, and teams, providing a wide variety of products ranging from cleats and jerseys to soccer balls and training equipment. Soccer.com’s affiliate program is ideal for marketers targeting the performance-oriented soccer audience.
Key Features
- Commission: around 7.5% per sale
- Cookie duration: approximately 7 days
- A wide variety of soccer products, including shoes, apparel, training gear, and team equipment
Pros
- Soccer.com focuses solely on soccer, making it a go-to retailer for soccer-specific products.
- The program offers a broad range of soccer gear, which appeals to both individual players and teams.
- The 7.5% commission rate is competitive for a niche retailer in the soccer industry.
- Soccer.com frequently runs promotions, which affiliates can use to attract more buyers.
- The retailer has a strong reputation within the soccer community, providing affiliate marketers with a trusted name to promote.
Cons
- The 7-day cookie duration can be limiting, as affiliates have a short window to secure commissions.
- Soccer.com’s market is smaller compared to more general sports brands, which means lower visibility and less traffic for affiliates.
- The retailer’s product range may not appeal to casual soccer fans or those looking for lifestyle gear.
- Because Soccer.com is primarily a performance gear retailer, it may not attract as wide an audience as more mainstream brands like Nike or Adidas.
- Affiliates need a dedicated soccer audience to convert traffic effectively, as the retailer’s focus is niche.
6. Under Armour Affiliate Program
Under Armour is a global sports apparel and gear brand known for its high-performance training wear, shoes, and accessories. Although more focused on general athletic performance than exclusively on soccer, Under Armour still offers soccer-related products, such as cleats, training apparel, and performance wear. Its affiliate program allows marketers to promote products that cater to both athletes and casual sports enthusiasts.
Key Features
- Commission: around 5% per sale
- Cookie duration: approximately 30 days
- Product focus includes soccer footwear, performance gear, and training apparel
- Access to promotional tools, banners, and tracking software to help affiliates optimize their campaigns
Pros
- Well-established global brand with high trust and recognition in the sports industry.
- Longer cookie duration (30 days), which allows affiliates more time to convert visitors into sales.
- Great for content targeting athletes who need high-performance gear, including soccer players.
- Good mix of training and soccer-specific products, allowing affiliates to target both professionals and amateurs.
- Under Armour is known for its comfort and innovation, making it appealing to customers looking for both quality and functionality.
Cons
- The 5% commission rate is relatively low compared to other affiliate programs, making it harder to earn high commissions per sale.
- Focus on general athletic wear rather than exclusively soccer-related products may limit audience targeting for soccer-specific content.
- Lower potential for conversion among casual fans, as Under Armour products are generally designed for serious athletes.
- The affiliate program competes with other well-established sportswear brands like Nike and Adidas, increasing competition.
- Under Armour’s product range in soccer gear is smaller than other brands that are more focused on soccer, like Adidas or Puma.
7. SoccerPro Affiliate Program
SoccerPro is an online retailer specializing in soccer gear, apparel, and equipment. Their affiliate program targets soccer players, coaches, and fans by offering a range of high-quality products, from cleats to training gear. The SoccerPro affiliate program is ideal for affiliates who want to promote professional-grade soccer equipment to a dedicated and niche audience.
Key Features
- Commission: approximately 7% per sale
- Cookie duration: around 30 days
- Specializes in soccer-specific products, including footwear, training equipment, and goalkeeper gear
- Offers seasonal discounts and exclusive deals for affiliates to promote
Pros
- SoccerPro is a niche retailer focused solely on soccer gear, offering affiliates a specialized platform to promote soccer products.
- A relatively generous cookie duration (30 days) gives affiliates more time to capture sales.
- The program offers competitive commissions (7%), which can add up with high sales volume.
- SoccerPro frequently runs promotions and offers, giving affiliates the opportunity to market deals to their audience.
- The company’s focus on soccer products helps affiliates target a dedicated soccer audience and establishes trust with customers.
Cons
- SoccerPro’s product range is limited to soccer gear, so affiliates may miss out on cross-promoting other sports-related items.
- With a smaller brand presence compared to global giants like Nike or Adidas, SoccerPro may not attract as much traffic or visibility.
- The 7% commission rate, while competitive for a niche store, may not be as high as some other large affiliate programs.
- While SoccerPro targets soccer enthusiasts, it may not have the same broad appeal as more general sportswear retailers.
- The retailer’s traffic may be lower than large brands, which means affiliates may need a more targeted audience to achieve conversions.
8. SportsDirect Affiliate Program
SportsDirect is one of the largest sports retailers in the UK, offering a wide variety of soccer-related products, including footwear, apparel, and accessories. Their affiliate program provides an opportunity for marketers to promote high-quality soccer gear to a European audience. With its wide product selection and competitive pricing, SportsDirect is ideal for affiliates looking to reach price-conscious soccer fans.
Key Features
- Commission: around 7% per sale
- Cookie duration: approximately 7 days
- Offers a broad range of soccer equipment and fan merchandise from various brands
- Promotions and sales frequently run, providing additional affiliate opportunities
Pros
- SportsDirect is a well-established and trusted sports retailer in the UK, which provides affiliates with brand credibility.
- The program offers a wide variety of products, allowing affiliates to promote everything from soccer cleats to fan jerseys.
- Frequent sales and promotional offers help affiliates capture buyers looking for discounts.
- The relatively low price points of many products can appeal to a broader audience of soccer fans, especially those on a budget.
- A large inventory of products gives affiliates many options to choose from for their content and promotions.
Cons
- The 7-day cookie duration is relatively short, meaning affiliates need to drive fast conversions.
- SportsDirect primarily targets European customers, so affiliates may not see as much success in other regions.
- As a general sports retailer, SportsDirect faces more competition from other stores selling soccer gear.
- Affiliate commissions may be limited by sales volume and discounts, which could reduce the overall revenue per sale.
- SportsDirect’s brand recognition may not be as strong in some international markets compared to major soccer brands.
9. Umbro Affiliate Program
Umbro is a well-known soccer brand that has been around for decades. They specialize in soccer footwear, apparel, and equipment, making them an ideal choice for affiliates focusing on promoting performance-oriented soccer gear. Umbro’s affiliate program provides a unique opportunity to market authentic soccer products that cater to both professional athletes and casual fans.
Key Features
- Commission: around 8% per sale
- Cookie duration: approximately 30 days
- Product selection includes soccer cleats, team kits, training apparel, and accessories
- Umbro offers affiliate marketing tools and product updates to help affiliates optimize their campaigns
Pros
- Umbro is a historic brand with a strong reputation for producing high-quality soccer gear, which builds trust with potential buyers.
- The 30-day cookie duration gives affiliates more time to convert leads into sales.
- The program offers competitive commissions (8%), which means higher earnings per sale for affiliates.
- The product range includes soccer-specific items, making it ideal for affiliates targeting players and teams.
- Umbro’s well-known status in the soccer world gives affiliates the ability to target an audience that is familiar with and loyal to the brand.
Cons
- Umbro may not have as large of a product selection or as much brand recognition as global giants like Nike or Adidas.
- The lower price point of Umbro products may lead to smaller commissions per sale.
- Umbro’s product range may not appeal to casual soccer fans as much as it does to serious players.
- While popular in certain regions, Umbro may not be as well recognized in other parts of the world, limiting global appeal.
- The competition among affiliates promoting similar products from well-known brands may reduce the chances of standing out.
10. Rakuten Affiliate Network (for Soccer Brands)
Rakuten is one of the largest e-commerce platforms in Japan and a global leader in affiliate marketing. Through Rakuten’s affiliate network, marketers can promote a variety of soccer brands, including Adidas, Puma, Nike, and other soccer-related products. Rakuten provides a robust platform for affiliates to manage campaigns and track performance, making it a popular choice for marketers.
Key Features
- Commission: Varies by partner brand (often between 5%–10% per sale)
- Cookie duration: approximately 30 days
- A wide variety of soccer-related brands and products available for promotion
- Rakuten provides a sophisticated affiliate platform with robust tracking tools and performance analytics
Pros
- Rakuten offers access to a diverse range of soccer brands, allowing affiliates to target different types of soccer fans.
- The 30-day cookie duration gives affiliates more time to convert visitors into customers.
- Rakuten’s platform provides affiliates with detailed reporting tools and performance tracking.
- Rakuten works with some of the biggest names in soccer, offering affiliates the opportunity to promote high-quality, in-demand products.
- Affiliates have the flexibility to choose from a broad selection of soccer gear, apparel, and fan merchandise from multiple brands.
Cons
- The commission rate can vary depending on the specific brand, meaning that some products may offer lower commissions.
- Rakuten’s affiliate network is large, leading to competition from other affiliates promoting similar products.
- Affiliates may need to manage multiple products from different brands, which can be more time-consuming.
- Some brands may have restrictions or limitations on their affiliate offers, such as exclusive sales or regional offers.
- Rakuten’s platform may be more complex to navigate compared to other simpler affiliate programs.
Common Mistakes to Avoid in Soccer Affiliate Marketing
Avoiding these common mistakes can help you increase conversions, improve audience trust, and maximize your earnings with soccer affiliate programs:
- Promoting too many brands at once – This dilutes your message and confuses your audience. Focus on a few high-performing soccer affiliate programs.
- Ignoring cookie duration – Short cookies limit your earnings. Always check how long the tracking window lasts before choosing a program.
- Using generic product links without context – Links perform better when paired with reviews, comparisons, and helpful content.
- Not updating outdated product links – Soccer gear changes every season; expired or unavailable items hurt conversions.
- Skipping keyword optimization – Without targeting the right keywords like soccer cleats affiliate or soccer gear reviews, your content won’t reach buyers.
- Focusing only on high-priced products – Some audiences convert better on affordable fan gear or accessories.
- Not leveraging seasonal events – Big tournaments and transfer windows create huge spikes in search and sales—don’t miss them.
- Ignoring product quality and audience trust – Promoting low-quality or irrelevant items damages credibility and reduces long-term earnings.
- Depending on one traffic source – Combine SEO, social media, YouTube, and email marketing for stable, diversified traffic.
- Failing to track performance – Without analyzing clicks and conversions, you can’t improve or scale your affiliate strategy.
Conclusion
The world of soccer affiliate marketing offers a unique opportunity for creators, bloggers, and sports-focused websites to earn consistent income by promoting high-demand soccer affiliate products. With the sport’s global popularity, fans are constantly searching for new cleats, jerseys, training gear, and official merchandise—making this niche one of the most rewarding for affiliate marketers. By choosing the best soccer affiliate programs, you can tap into trusted brands that convert well and provide strong commission potential.
As you implement the strategies outlined in this guide, you’ll be better equipped to attract targeted traffic, boost conversions, and build a long-term revenue stream. Whether you promote major brands like Nike and Adidas or niche retailers like SoccerPro and Umbro, success comes from delivering valuable content, optimizing your approach, and staying consistent. With the right strategy, your journey in soccer affiliate marketing can become a profitable and sustainable business.
Frequently Asked Questions (FAQs)
What are soccer affiliate programs?
Soccer affiliate programs are partnerships where you earn a commission by promoting soccer-related products such as cleats, jerseys, training gear, and fan merchandise. When someone buys through your affiliate link, you get paid.
How do soccer affiliate programs work?
You sign up for an affiliate program, receive special tracking links, and promote products to your audience. When a visitor clicks your link and makes a purchase within the cookie duration, you earn a percentage of the sale.
Are soccer affiliate programs profitable?
Yes. Soccer is the world’s most popular sport, and demand for gear, jerseys, and merchandise is constant. High-quality soccer affiliate products and trusted brands often convert well, making this niche profitable for bloggers, influencers, and sports websites.
Which brands offer the best soccer affiliate programs?
Top brands include Nike, Adidas, Puma, Fanatics, Soccer.com, Umbro, and networks like Rakuten. These programs offer strong commissions, global brand trust, and high sales potential.
Do I need a website to start soccer affiliate marketing?
No, but having one helps. You can promote affiliate links through blogs, YouTube, social media pages, email lists, or fan communities. Any platform with an engaged audience can work.
How much can I earn with soccer affiliate products?
Earnings vary based on your traffic, niche, commission rates, and the products you promote. High-ticket items like soccer cleats and premium jerseys typically offer higher commissions.
What type of content works best for soccer affiliate marketing?
Product reviews, gear comparisons, unboxings, buying guides, kit updates, and training tips usually generate strong conversions. Seasonal content around major tournaments also performs well.
Can beginners join soccer affiliate programs?
Absolutely. Most soccer affiliate programs are free to join and beginner-friendly. You simply need a platform and an audience interested in soccer products.
