Firearm enthusiasts often treat their gear like car enthusiasts treat upgrades—there’s always something new to buy, improve, or customize. Extra ammunition, upgraded optics, and enhanced parts are part of their routine. This ongoing demand has fueled significant growth in the firearms and accessories market, which is projected to reach around $9.5 billion by 2027. The United States drives much of this expansion, with roughly 32% of adults owning a firearm and 44% living in a household with one. These trends have opened strong opportunities through Best Guns Affiliate Programs, as brands compete for attention online. For content creators, affiliate marketing for guns provides an effective way to monetize their platforms while engaging a highly passionate audience
What Is a Gun Affiliate Program?
A gun affiliate program is a partnership where individuals or businesses earn commissions by promoting firearms and related products online. Affiliates share links to products through websites, blogs, or social media platforms. When a customer makes a qualifying purchase through those links, the affiliate earns a percentage of the sale. These programs, which represent the spectrum of gun-related affiliate programs, often cover products like optics, accessories, ammunition, and gear. Many well-known firearm retailers and manufacturers offer these partnerships. The structure is similar to standard affiliate marketing models used in other industries. Affiliates do not handle inventory, shipping, or customer service. Their role focuses on content creation, traffic generation, and product recommendations. This creates a way to earn income while sharing useful information with a niche audience.
Gun Affiliation Trend in 2026
Best Guns Affiliate Programs In 2026:
Here is the list of the top 10 best guns affiliate programs in 2026:
- Palmetto State Armor
- SIG Sauer
- Faxon Firearms
- Rock Your Glock
- Primary Arms
- Gorilla Ammo
- Smith & Wesson
- Grit Sports
- Brownells
- Guns.com
1. Palmetto State Armory:
Palmetto State Armory manufactures some of its own components while outsourcing many parts to trusted suppliers. The company uses bulk purchasing to lower production costs. This strategy allows it to offer more affordable pricing to customers. Lower price points do not automatically mean lower quality. PSA rifles have shown strong durability in high-round-count testing. Even basic models have proven reliable under stress. The brand supports both complete firearms and builder-focused projects. A broad range of reloading tools and supplies is available. Educational materials for ammunition reloading are also offered. An online FFL locator helps customers find local dealers. The brand is widely known for its strong balance of price and performance.
Program Details
• Large selection of reloading tools and components
• Books, DVDs, and software for ammunition reloading
• Online FFL dealer locator tool
• Focus on affordability without sacrificing function
2. SIG Sauer
SIG Sauer is a globally recognized firearms manufacturer known for handguns, rifles, and optics. Affiliates can promote a wide range of SIG products, from pistols to rifles and accessories. The brand emphasizes quality, reliability, and performance, appealing to law enforcement, military personnel, and civilian shooters. Marketing materials, banners, and tracking dashboards are provided for affiliates. SIG Sauer’s strong reputation makes it easier to convert leads into sales. Products are compatible with multiple shooting disciplines, from competition to personal defense. The program is ideal for firearm bloggers, YouTubers, and content creators targeting enthusiasts.
Program Details
• Offers handguns, rifles, and accessories
• Known for reliability and performance
• Strong brand reputation for easier conversions
• Affiliate program targets enthusiasts and professionals
3. Faxon Firearms:
Faxon Firearms is widely respected for producing precision barrels and high-performance firearm components. The company manufactures parts for both rifles and handguns. Popular items include handguards, gas blocks, bolts, and springs. The brand also offers flash hiders and small internal hardware. Specialized products support unique platforms like the ARAK system. The company focuses on shooters who want performance-oriented upgrades. Many of its components appeal primarily to experienced users. Factory firearm setups are often already extremely capable. Hardware alone does not replace proper technique and training. Shooter skill remains the most important performance factor. Faxon emphasizes smart upgrades rather than unnecessary replacements.
Program Details:
• High-quality barrels and precision components
• Wide selection of AR and handgun upgrades
• Dedicated support for ARAK platform parts
• Upgrade-focused product philosophy
4. Rock Your Glock:
Rock Your Glock specializes in aftermarket parts and accessories for Glock-style firearms. The company maintains one of the largest Glock-specific catalogs available. Thousands of parts are offered from globally recognized manufacturers. Tools for customization and maintenance are widely available. The brand markets itself as a one-stop solution for Glock owners. Customer service is treated as a top business priority. A full money-back satisfaction guarantee is offered. The company operates a structured affiliate marketing program. Commission systems are designed to be transparent and straightforward. Long cookie windows support consistent conversion tracking. The brand continues to expand its inventory and product reach.
Program Details:
• Inventory of 2,500+ Glock-specific products
• Flat 5% affiliate commission model
• 30-day cookie tracking window
• $50 minimum payout threshold
5. Primary Arms:
Primary Arms focuses on producing affordable and reliable optics for firearms. The company is particularly well known for its red dot sights. Variable zoom scopes are also a major part of the product lineup. Products are designed with AR-style platforms in mind. Mounting accessories are included within the ecosystem. Pricing is structured to help shooters stay within budget. Entry-level optics are widely accessible to new users. The brand regularly offers promotions and special bundle deals. Law enforcement and military programs support professional testing. Agencies can evaluate products in realistic field conditions. The company maintains strong customer support and after-sales service.
Program Details:
• Wide selection of red dots and magnified optics
• Law enforcement and military evaluation programs
• Strong focus on value pricing
• Direct support to agencies and departments
6. Gorilla Ammo:
Gorilla Ammunition operates in the competitive firearm ammunition market. The brand holds a moderate reputation among shooting enthusiasts. Customer review scores average just under four stars. The company provides a wide variety of ammunition calibers. Product diversity is one of its key strengths. Gorilla Ammunition competes with large online retailers. Pricing is considered fair within its product category. Brand recognition has steadily improved over time. The company also offers firearm storage and maintenance products. Consistent performance is a primary focus across its product line. The brand aims to balance cost and reliability for everyday shooters.
Program Details:
• Average rating of 3.9 out of 5 stars
• Broad selection of calibers
• Competes with major online firearms retailers
• Mid-tier market positioning
7. Smith & Wesson:
Smith & Wesson is one of the oldest and most trusted names in the firearms industry. The company was founded in the mid-1800s. It pioneered important early firearm cartridge technologies. Over time, the product lineup expanded significantly. The brand now offers firearms, accessories, and tactical equipment. Safety gear is also part of its modern catalog. Products are designed for both professional and civilian markets. The company maintains strong global brand recognition. Customer loyalty remains high due to long-term trust. Affiliate programs support marketing partnerships. High average order values strengthen partner earnings potential.
Program Details:
• Standard affiliate commission around 7%
• Higher commissions for top-performing partners
• Broad product lineup beyond firearms
• Strong global brand recognition
8. Grit Sports:
Grit Sports devices are designed for athletes who train in outdoor conditions. The product line focuses on rugged durability and strong materials. Watches are built to perform in extreme temperatures. Water resistance allows safe use in wet environments. Scratch-resistant glass protects the display surface. The devices track a wide range of fitness activities. Both outdoor and indoor workouts are fully supported. Music playback can be controlled from the watch. Smartphone notifications are integrated into the system. Weather tracking features help with outdoor planning. The focus remains on fitness rather than full smartwatch functionality.
Program Details:
• Operational range from −20°C to 50°C
• Water resistance up to 100 meters
• Built-in multi-sport tracking
• No contactless payment or smart home features
9. Brownells:
Brownells is known for producing precision firearm components and optics. The MPO scope series uses high-quality Japanese glass. Multi-coated lenses improve brightness and image clarity. Edge blackening reduces internal light reflection. A 34mm tube increases durability and adjustment range. First focal plane reticles improve ranging accuracy. MRAD markings assist with precise holdovers. Return-to-zero features simplify turret dial adjustments. Illuminated reticles offer multiple brightness levels. The scopes are designed for long-range and tactical use. The brand targets serious shooters and professional users.
Program Details:
• First focal plane MRAD reticle
• 34mm tube for increased adjustment range
• Multiple brightness settings for illuminated reticle
• MSRP positioned around $999.99
10. Guns.com:
Guns.com started as a firearms-focused media and content platform. The company later transitioned into an online firearm marketplace. It offers both new and used firearms for sale. Private individuals can sell firearms through the service. The selling process is designed to be simple and user-friendly. Pricing is generally competitive with other major retailers. The company manages communication with licensed FFL dealers. Customers do not need to arrange dealer coordination themselves. The platform offers a wide selection of firearm models. Used listings often include rare and collectible items. The company focuses on convenience and streamlined transactions.
Program Details:
• Buys firearms directly from private individuals
• Manages FFL coordination automatically
• Competitive new and used pricing
• Simple and guided checkout process
Choosing the Right Gun Affiliate Program in 2026
When selecting a gun affiliate program, it’s important to consider several key factors to maximize earnings and align with your audience:
- Product Relevance: Promote firearms, accessories, or ammunition that fit your niche and audience interests.
- Commission Structure: Compare CPA, pay-per-sale, or recurring commission models to find the most profitable option.
- Cookie Duration: Longer cookie durations give affiliates more time to earn commissions from referred users.
- Brand Reputation: Choose well-known, trusted firearm brands to increase conversion rates.
- Marketing Resources: Look for programs offering banners, links, and creative assets for easier promotion.
- Support and Tracking: Reliable tracking dashboards and responsive affiliate support help optimize campaigns.
- Audience Compatibility: Ensure the program aligns with your platform type, whether a blog, YouTube channel, or social media account.
- Legal Compliance: Verify that the program operates within legal guidelines for firearm marketing and sales in your region.
Conclusion
In this article, we explored the top 10 best gun affiliate programs and what makes them stand out. Each program offers unique opportunities for earning through affiliate marketing for guns. From optics and ammunition to complete firearms and accessories, there are plenty of options to choose from for every niche. These programs allow content creators to monetize their platforms without handling inventory or shipping. The firearms industry continues to grow, making affiliates an important part of marketing strategies. Whether you run a blog, YouTube channel, or social media page, there is potential to earn commissions. Understanding program terms and compliance is key to success. We hope this guide helps you find the right program for your audience. If you have questions, feel free to leave them in the comments section.
Read More
15+Best Accounting affiliate programs in 2026
10 Best Software Affiliate Networks in 2026
Frequently Asked Questions (FAQs)
What are gun affiliate programs?
Gun affiliate programs allow you to promote firearms, accessories, or related products on your website or blog, earning a commission for every sale made through your referral links.
How do I join gun affiliate programs?
To join a gun affiliate program, you typically sign up on the retailer’s website or through an affiliate network. Once approved, you receive unique tracking links to share and start earning commissions.
What commission rates do gun affiliate programs offer?
Commission rates vary but generally range from 5% to 15% depending on the specific program and the type of products sold.
Do gun affiliate programs have any restrictions?
Yes, gun affiliate programs may have legal restrictions based on your location. Some programs may also require that you follow specific guidelines related to the promotion of firearms.
Can I promote gun affiliate programs on social media?
Yes, but make sure to follow the platform’s guidelines, as some social media sites may have restrictions on promoting firearms and related products. Always use ethical marketing practices.
