10+Best Esports Affiliate Networks in 2026

The world of esports has rapidly evolved into a multi-billion-dollar industry, attracting millions of players and dedicated fans globally. This sustained, high-speed growth has firmly established affiliate marketing as the premier method for monetizing the influence of esports content creators. Best esports affiliate networks are the vital intermediaries, acting as a streamlined, high-efficiency connection between major brands, whether they sell cutting-edge gaming gear or digital game keys, and the streamers, professional gamers, and commentators who hold the community’s attention. By offering a structured marketplace, these networks enable affiliates to promote products that genuinely align with their audience’s interests, maximizing authenticity and conversion rates. This article explores the central significance of these specialized networks, detailing how they function within the high-stakes esports ecosystem and the significant revenue potential they unlock for every affiliate involved. The context of this massive industry is shaped by its rich esports history and the dominance of the most popular esports titles today.

What are Esports Affiliate Networks?

Esports and Affiliate Marketing

Esports refers to competitive video gaming where players compete in organized tournaments, often streamed live to audiences worldwide. The popularity of esports has soared, with major events filling stadiums and attracting millions of online viewers. This surge in interest has created opportunities for various businesses to engage with the gaming community.

Affiliate marketing, on the other hand, is a performance-based marketing strategy where affiliates earn commissions by promoting products or services. In the context of Esports Affiliate Networks, affiliates can include gamers, streamers, and content creators who leverage their platforms to drive sales for gaming-related products. By partnering with brands through affiliate networks, they can monetize their influence while providing value to their audience.

Importance of Esports Affiliate Networks Industry

Affiliate networks serve as intermediaries between brands and affiliates, facilitating partnerships that benefit both parties. In the Esports Affiliate Networks industry, these networks are vital for several reasons:

• Streamlined Partnerships: Affiliate networks simplify the process of connecting brands with potential affiliates. This efficiency allows brands to reach a wider audience without the hassle of managing individual relationships.
• Access to Diverse Audiences: Affiliates often have established communities on platforms like Twitch, YouTube, and social media. By partnering with these influencers, brands can tap into diverse audiences that are already engaged with gaming content.
• Performance-Based Marketing: Affiliate marketing is inherently performance-driven. Brands only pay for results such as sales or leads, making it a cost-effective way to promote products in the competitive esports landscape.
• Enhanced Brand Awareness: Through affiliates’ promotional efforts, brands can increase their visibility within the gaming community. This exposure can lead to higher brand recognition and loyalty among gamers.

How They Work in the Esports Ecosystem

Esports affiliate networks operate by creating a marketplace where brands list their offers, and affiliates can browse these options to find suitable products to promote. Here’s how the process typically unfolds:

• Joining an Affiliate Network: Affiliates sign up for Esports Affiliate Networks, gaining access to a range of promotional materials and offers from various brands.
• Selecting Offers: Affiliates can choose from different products or services based on their audience’s preferences. This selection process is crucial for ensuring that promotions resonate with viewers.
• Promotion: Once an offer is selected, affiliates create content such as videos, blog posts, or social media updates to promote the product using unique tracking links provided by the network.
• Tracking Sales: When viewers click on an affiliate’s link and make a purchase, the network tracks these transactions through cookies or other tracking mechanisms.
• Commission Payment: After confirming sales or leads generated through affiliate links, the network processes payments to affiliates based on agreed-upon commission structures.

This model creates a win-win situation where brands gain exposure and sales while affiliates earn commissions for their promotional efforts.

Benefits of Joining Esports Affiliate Networks

Joining Esports Affiliate Networks offers numerous advantages, fundamentally rooted in the Real Revenue Potential they provide. Affiliates stand to earn substantial income with commissions often ranging from 5% up to 50% on sales, fueled by the popularity of high-value gaming products. This is supported by high payout rates, opportunities for passive income through recurring revenue from subscription services, and performance bonuses that reward top-selling affiliates. Furthermore, affiliates gain Access to Exclusive Promotions and Products, allowing them to offer unique deals, limited-time bundles, and early access to new gear, which enhances their credibility and drives immediate sales. Finally, Community Support and Resources are critical: networks provide training materials, ready-to-use marketing tools, networking opportunities with peers, and dedicated support teams, all of which empower affiliates to optimize their strategies and maximize their earnings potential within the dynamic esports ecosystem.

Top 10 Esports Affiliate Networks

Here are the names of the 10 Esports Affiliate Networks in 2026, listed in a single list:

1. Betway Partners
2. G2A
3. Rivalry Affiliates
4. Pinnacle Affiliates
5. Secretlab
6. 888sport Affiliates
7. Bet365 Affiliates
8. Fanatical
9. Green Man Gaming
10. PlayAmo Partners

1. Betway Partners

Betway Partners stands out as a highly established affiliate network with a strong focus on sports betting, which includes a significant presence in esports wagering. It provides affiliates with a robust, feature-rich platform equipped with an extensive suite of marketing tools and resources necessary for high-volume promotion. Affiliates benefit from earning competitive, revenue-share-based commissions derived directly from the activity of their referred customers. This program is ideal for content creators targeting the large, engaged audience interested in the financial side of competitive gaming and traditional sports betting, ensuring reliable earnings from a globally recognized brand.

 Features

• High Commission Rates: Affiliates can earn up to 30% commission on net revenue.
• Flexible Payment Options: Payments are processed monthly via multiple convenient methods, including bank transfers and e-wallets.
• Comprehensive Reporting Tools: Detailed analytics and tracking allow affiliates to optimize their strategies and monitor performance in depth.
• Dedicated Affiliate Support: A professional account manager is assigned to assist affiliates with any queries or promotional needs.
• Strong Brand Trust: Affiliates benefit from promoting a globally recognized and highly reputable brand in the betting industry.

2. G2A Affiliates

 

G2A is recognized globally as a massive digital marketplace specializing in video game keys, software, and digital currencies. Their affiliate program, often referred to as G2A Goldmine, allows marketers worldwide to earn by promoting thousands of products at competitive, market-driven prices. For affiliates targeting gamers who actively seek discounts or unique digital items, G2A is a powerful tool due to its vast inventory and brand recognition within the gaming community. However, commissions can be tiered and are generally based on the profit G2A makes, with shorter cookie durations on the standard Goldmine program.

 Features

• Commission Structure: Earn a base percentage (often around 5-10% depending on the specific product and program) on the value of each sale.
• Wide Product Range: Offers a deep inventory of games, software, gift cards, and digital currencies across multiple platforms.
• Global Accessibility: The program is open to affiliates worldwide, capitalizing on G2A’s international customer base.
• User-Friendly Dashboard: Affiliates can track their clicks, commissions, and overall performance through a dedicated, easy-to-use Goldmine dashboard.
• Community Engagement: G2A actively seeks collaborations with influencers, streamers, and content creators to leverage their audience reach.

3. Rivalry Affiliates

 

Rivalry is a digital-first betting platform specifically engineered for the younger, esports-native audience, making it a highly relevant partner for streamers and gaming influencers. Their program, recently rebranded as Rivalry Partners, allows affiliates to monetize their followers by promoting betting on a wide range of esports titles, from CS2 and League of Legends to mobile games. The company emphasizes long-term collaboration, often offering lifetime commissions on referred accounts, which is highly valuable for building passive income. The platform provides a unique, engaging experience that resonates with Gen Z and millennial bettors, differentiating it from traditional sportsbooks.

Features

• Attractive Commission Rates: Affiliates can earn a competitive revenue share, often up to 30% (and potentially higher, depending on the performance tier) on net revenue.
• Real-Time Tracking: The dedicated affiliate dashboard provides real-time tracking of clicks, conversions, and earnings, allowing for immediate campaign optimization.
• Lifetime Commission: The revenue share model includes lifetime commissions on referred player accounts, driving long-term passive income.
• Custom Promotional Materials: Affiliates gain access to a digital toolkit featuring banners, graphics, and stream overlays tailored for the esports audience.
• Dedicated Support Team: Affiliates receive personalized support to help maximize their promotional strategies within the esports betting market.

4. Pinnacle Affiliates

 

Pinnacle has long been revered in the betting world for its industry-leading high odds and low margins, a commitment that extends directly to its substantial esports offering. Their affiliate program offers marketers the opportunity to promote a brand known for welcoming “winners” and avoiding account limits, which is a major draw for experienced, high-value bettors and serious esports wagering fans. This reputation for fairness attracts a loyal customer base with a high lifetime value, creating a significant and reliable revenue stream for affiliates. The program rewards performance handsomely, ensuring high payouts for successful referrals.

Features

• Competitive Commission Structure: Affiliates can earn a tiered commission structure ranging from 25% up to 35% revenue share, based on performance.
• Potential for High Payouts: While the specific 50% commission mentioned may be a premium tier, the standard revenue share is highly competitive and generous.
• Comprehensive Reporting Tools: The platform, powered by Income Access, provides detailed analytics to track traffic, conversions, and revenue share effectively.
• Flexible Payment Methods: Payments are processed monthly and can be withdrawn via various options, including Skrill, Neteller, Webmoney, and bank transfers.
• Strong Brand Reputation: Pinnacle’s established integrity attracts and retains serious, high-value bettors, which translates to a high lifetime value per customer for affiliates.

5. Secretlab

Secretlab is the undisputed leader in the premium gaming chair and desk market, commanding extremely high brand loyalty due to its focus on exceptional ergonomic design, durability, and licensing partnerships (e.g., League of Legends, Game of Thrones). Their chairs are a high-ticket, non-negotiable item for serious gamers and streamers, which translates directly into massive Average Order Values (AOV) for affiliates. The program is tailored for content creators, offering competitive commissions on products that require a longer customer decision cycle, which they support through remarketing.

features

• High Commissions: Affiliates can earn up to 12% commission on each chair or desk sale.
• Exceptional AOV: Since premium chairs and desks cost hundreds of dollars, the commission per sale is very high.
• Extended Conversion Window: Secretlab provides a 7-day cookie duration (significantly better than the industry-standard 24-48 hours for many direct-to-consumer brands), recognizing the time needed for major purchases.
• Direct-to-Consumer Model: This model often allows them to offer better affiliate rates compared to retail programs.
• Brand Trust: Their widespread use by professional esports organizations and top streamers ensures excellent credibility and high conversion rates.

6. 888sport Affiliates

888sport is a long-standing, globally recognized brand under the massive 888 Holdings group, offering a comprehensive sportsbook that successfully integrates esports betting options alongside traditional sports and casino games. Their program, 888Affiliates, provides marketers with the immense advantage of promoting a trusted, household name—a factor that drastically increases conversion, particularly in regulated markets. This platform is ideal for affiliates who want the stability of a multi-vertical brand and the potential to cross-sell casino, poker, and sports products from a single referral, maximizing the lifetime value of each customer.

 features

• Attractive Commission Structure: Affiliates can earn a tiered RevShare from 20% up to 40% based on the number of new depositing players.
• Robust Tracking System: The in-house platform offers advanced analytics and tracking tools for real-time monitoring of performance across multiple verticals.
• Multi-Vertical Promotion: Affiliates can promote casino, poker, sports, and esports from one account, enhancing cross-selling and revenue.
• High Brand Trust: The program benefits from 888’s decades-long reputation and global recognition, ensuring high conversion rates.
• Flexible Payment Options: Payments are processed monthly via secure methods, including Skrill, Neteller, PayPal, and Wire Transfer (minimum payout of $250 applies).

7. Bet365 Affiliates

Bet365 is widely regarded as one of the largest and most reputable online gambling operators globally, offering an extensive sportsbook that includes a competitive and reliable esports betting section. Their affiliate program is a top-tier choice for established marketers due to the brand’s high global recognition, which drives exceptional player conversion and retention rates. While the program can be selective in its approval process, successful affiliates benefit from a high lifetime revenue share and a proven track record of timely, consistent monthly payments from a transparent, professional platform.

 Features

• High Commission Rates: Affiliates earn a competitive revenue share typically ranging from 30% up to 35% on net revenue.
• Lifetime Revenue Share: Affiliates generally receive commissions for the entire lifetime of the referred customer.
• Comprehensive Reporting Tools: The proprietary platform provides detailed, transparent, and accurate analytics for optimizing marketing campaigns.
• Wide Market Reach: Bet365’s global presence allows affiliates to target a broad audience across numerous regulated markets.
• Dedicated Affiliate Support: Affiliates are typically assigned a dedicated account manager to assist with optimization and key event updates.

8. Fanatical

 

Fanatical is a beloved digital game store that stands apart from betting platforms, specializing in offering licensed game keys, discounted game bundles, and software packages. Their affiliate program is perfect for content creators focusing on PC gaming reviews, deal alerts, and budget gaming guides. Fanatical’s model relies on high sales volume driven by incredible discounts and frequently updated, unique “build your own” bundles. This consistent refresh of affordable, appealing content makes it easy for affiliates to always have fresh material to promote, leading to high click-through rates and reliable sales conversions.

 Features

• Commission Structure: Affiliates earn a base commission of up to 5% per tracked sale (or up to 10% on bundles).
• High Conversion Rate: The focus on deep discounts and unique bundles drives quick, impulsive purchases from consumers.
• Wide Product Range: The inventory includes thousands of officially licensed game keys and popular software packages.
• Regular Promotions: Consistent, major sales events and daily deals provide continuous promotional opportunities throughout the year.
• Payment Network: The program is typically managed through the CJ Affiliate network, ensuring reliable tracking and payment.

9. Green Man Gaming

 

Green Man Gaming (GMG) is another major digital marketplace for video game keys and software, providing a slightly different inventory mix and brand identity compared to Fanatical. Their affiliate program caters to content creators who promote newly released titles and extensive gaming libraries. GMG is known for sourcing licensed keys directly from over 700 publishers, which builds consumer trust. While the commission rate is generally modest for full-price games, affiliates can earn higher rates on GMG’s own curated game bundles, providing a great way to monetize a large, diverse gaming audience.

Features

• Competitive Commission Rates: Affiliates earn a base of up to 5% per sale, with a higher rate (often 10%) on Green Man Gaming’s exclusive bundles.
• Extensive Game Library: Offers thousands of new and classic PC games across various platforms, appealing to diverse genres and audiences.
• Focus on New Releases: GMG is a strong platform for promoting major AAA game pre-orders and launches, driving high-value single sales.
• Easy-to-Use Dashboard: The platform provides a user-friendly interface for tracking sales and accessing promotional tools.
• Ambassador Program: GMG actively supports its partners with weekly updates, key giveaways, and content creation assistance.

10. PlayAmo Partners

 

PlayAmo Partners represents a large, multi-brand gambling affiliate network that includes casino and sports betting options, with a significant segment dedicated to esports wagering. This program is notable for offering some of the highest potential revenue share commissions in the industry. It’s an ideal partner for affiliates who can drive high-volume traffic to both casino games and esports, maximizing the player’s lifetime value across multiple verticals. The network emphasizes transparency, high conversion brands, and provides comprehensive support tailored for the iGaming affiliate space.

Features

• Maximum Commission Structure: Affiliates can earn significant commissions, often reaching up to 50% revenue share based on the performance tier.
• Diverse Gaming Options: The program allows for cross-promotion of online casino games (slots, live dealer) alongside esports betting.
• Advanced Tracking System: The platform provides highly detailed analytics, ensuring transparency and effective monitoring of player activity and revenue.
• Supportive Affiliate Team: A dedicated and knowledgeable team assists affiliates in designing optimal marketing strategies for high-converting offers.
• Flexible Payouts: The network typically supports multiple payment methods and provides timely monthly compensation.

How to Choose the Right Esports Affiliate Networks

Choosing the right Esports Affiliate Networks is crucial for maximizing your earnings and ensuring a successful partnership. With numerous options available, affiliates must consider various factors before making a decision. This section outlines the key factors to evaluate when selecting Esports Affiliate Networks.

Commission Structure

The commission structure is one of the most important aspects to evaluate. Different networks offer varying commission rates, which can significantly impact your earnings. Look for networks that provide competitive rates, typically ranging from 4% to 10% per sale. Some networks may offer tiered commission structures where you can earn higher percentages as your sales volume increases. Understanding how and when you will get paid is also essential.

Reputation

The reputation of an affiliate network can influence your success. Research the network’s history, read reviews, and check for any red flags. A reputable network should have a track record of timely payments, reliable tracking systems, and positive relationships with affiliates. Joining a well-regarded network can enhance your credibility as an affiliate marketer.

Support

Good support is vital for affiliates, especially those new to the industry. Look for networks that offer dedicated account managers or support teams to assist you with any questions or issues. A responsive support system can help you navigate challenges and optimize your marketing strategies effectively.

Tips for Evaluating Networks

• Read Reviews: Look for testimonials from other affiliates who have worked with the network. Their experiences can provide insights into the network’s reliability and performance.
• Check Payment Terms: Understand the payment schedule and methods offered by the network. Ensure that they align with your financial needs.
• Evaluate Tracking Capabilities: A robust tracking system is crucial for monitoring your performance and earnings. Ensure that the network provides detailed analytics to help you optimize your campaigns.

Challenges in Esports Affiliate Marketing

While esports affiliate marketing is lucrative, it presents specific hurdles that affiliates must actively overcome. The Common Pitfalls to Avoid include Ignoring Analytics, which prevents optimization and leads to missed revenue opportunities; Promoting Irrelevant Products, which immediately harms audience trust and conversion rates; and Neglecting Compliance, which can result in penalties from major platforms or networks, jeopardizing credibility. To effectively address these obstacles, affiliates must adopt proactive Strategies for Overcoming Challenges. This involves Continuous Learning to stay ahead of industry best practices, networking with Other Affiliates to gain vital peer insights and solve shared problems, and rigorously Testing Strategies through A/B testing to refine promotional approaches and ensure maximum resonance with the target gaming audience.

Conclusion

Esports affiliate marketing offers a unique and crucial opportunity for marketers to tap directly into the thriving e-gaming industry. By choosing the right affiliate network, understanding the dynamics of promotion, and staying informed about industry trends, affiliates can maximize their earning potential. The key is promoting the right esports game,ideally one of the best esports games like League of Legends or Counter-Strike 2,to the right audience. As the esports landscape continues its rapid evolution, those who adapt and innovate will find substantial success in this exciting, high-stakes field.

Read Also:

15 Best E-commerce Affiliate Networks in 2025

10 Best Nutra Affiliate Networks in 2025

10 Best Software Affiliate Networks in 2025

Frequently Asked Questions (FAQs)

What is an esports affiliate network?

Esports Affiliate Networks is a platform that connects brands in the esports industry with affiliates who promote their products or services. Affiliates earn commissions based on sales or leads generated through their marketing efforts.

How do I choose the right esports affiliate network?

When choosing Esports Affiliate Networks, consider factors such as commission structure, reputation, and support. Research reviews from other affiliates and evaluate the network’s payment terms and tracking capabilities.

What are typical commission rates for esports affiliate networks?

Commission rates can vary widely among networks but typically range from 4% to 50% per sale, depending on the products or services being promoted and the structure of the affiliate program.

How can I promote esports products effectively?

To promote esports products effectively, understand your audience’s preferences, use multiple marketing channels (like social media and blogs), engage with your community, and stay updated on industry trends.

What are common challenges in esports affiliate marketing?

Common challenges include ignoring analytics, promoting irrelevant products, and neglecting compliance with advertising guidelines. Affiliates should actively monitor performance and adapt their strategies accordingly.