Digital Advertising Glossary: 100+ Digital Advertising Terms to know in 2024
Welcome to our extensive digital advertising glossary, a definitive resource designed to empower you with a thorough understanding of the key terms and concepts in the digital advertising and marketing landscape. Whether you are an experienced professional or a newcomer to the industry, our glossary serves as an essential guide to help you navigate the complexities of digital marketing with ease and confidence.
A
- Accelerated Mobile Pages
- Active user
- Ad exchange
- Ad impression
- Ad inventory
- Ad mediation
- Ad network
- Ad podding
- Ad publisher
- Ad revenue
- Ad server
- Ad spend
- Ad stacking
- Ad tag
- Ad unit
- AdAttributionKit
- Ads.txt
- AdTech
- Android Privacy Sandbox
- App Links
- App Stickness
- App store analytics
- AppStore Optimization (ASO)
- App Tracking Transparency (ATT)
- App-ads.txt
- Adssisted installs
- Attribution fraud
- Attribution modeling
- Attribution window
- Average order value (AOV)
- ARPDAU
- ARPPU
- Average revenue per user (ARPU)
- AVOD (Advertising-Based Video On Demand)
B
- Bid Request
- Blacklist
- Bots
- Brand Safety
- BVOD (Broadcaster Video on Demand)
- Ad mediation
C
- Churn rate
- Click farms
- Click Flooding
- Click fraud
- Click Hijacking
- Click injection
- Click redirection
- Click through rate (CTR)
- Click to install time (CTIT)
- Conversion rate
- Cost per Action (CPA)
- Cost Per Click (CPC)
- Cost Per Completed View (CPCV)
- Cost per Engagement(CPE)
- Cost Per Install (CPI)
- Cost Per Lead(CPL)
- Cost per Mile (CPM)
- Cost Per Order (CPO)
- Cost Per View(CPV)
- CPA Fraud
- Cross-device
- CTV (Connected TV)
D
- Daily Active Users (DAU)
- Data Management Platform (DMP)
- Deep Linking
- Deferred deep Linking
- Demand-side platform (DSP)
- Device form
- Device ID
- Device ID reset fraud
- Differential privacy (DP)
- Display fraud
- Dormant users
- Duplicate IP
E
- Earned media
- ECPM
- Emulated Device
F
- Fake users
- Fast Tv
G
- GAID (Google advertising ID)
H
- Header Bidding
- Homomorphic encryption (HE)
- HVOD (Hybrid video on demand
- Hybrid App
I
- Identifier for Advertisers (IDFA)
- Identifier for vendors (IDFV)
- Impression fraud
- In-App
- In-App bidding
- In-app events
- In-app-notifications
- In-app purchase (IAP)
- In-game purchase
- In-stream ads
- Install fraud
- Install hijacking
- Install referrer
- Install validation
- Instance apps
- Interstitial ads (Interstitials)
K
- K-Factor
L
- Last Click Attribution
- Last Click Attribution
- Lifetime value (LTV)
- Limit Ad Tracking (LAT)
- Lookback window
- Loyal user
M
- Media mix modelling (MMM)
- Microtransactions
- Mobile Ad fraud
- Mobile attribution
- Mobile fraud detection
- Mobile malware
- Mobile measurement partner (MMP)
- Monthly Active Users (MAU)
- Multi-Touch attribution
- Multichannel Video Programming Distribution (MVPD)
N
- Non-Organic install (NOI)
O
- Offerwall
- OpenRTB
- Organic install
- OTT
- Owned media
P
- Phone farms
- Postback
- Predicted lifetime value (PLTV)
- Preferred Deals
- Privacy Cloud Application (PCA)
- Privacy Preserving Technologies (PPTs)
- Private Marketplace (PMP)
- Private Set Intersection (PSI)
- Probabilistic Modeling
- Programmatic guaranteed
- Programmatic TV
- Purchase fraud
- Purchase Frequency
- Push Notifications
- Premium video on demand (PVOD)
R
- Re-engagement
- Real-time bidding (RTB)
- Reattribution window
- Receipt validation
- Retail Media Networks
- Retention rate
- Return on ad spend (ROAS)
S
- Safeframe
- SDK Spoofing
- Second price auction
- Self-serve DSP
- Session
- SKADNetwork
- Supply-side platform (SSP)
- SVOD (Subscription Video on Demand)
T
- TVOD (Transactional video on demand)
U
- Universal Links
- User acquisition (UA)
V
- View through rate (VTR)
- View-through attribution (VTA)
- Viewability
- Virtual Multichannel Video Programming Distributor (VMVPD)
W
- Walled garden
- Web Attribution
- Weekly active users (WAU)
- White-label (DSP)